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Catching Elephant is a theme by Andy Taylor

 

Welcome to the meme-ification of the sitcom, a phenomenon in which the latest iteration of television comedy writing anticipates and includes the Internet as a secondary delivery vehicle right from the start.

A proliferation of GIFs is the primary mark of a show’s success in this category. “Parks and Recreation,” “Happy Endings” and “How I Met Your Mother” all have fan-maintained Tumblrs to collect and distribute these homemade files. It’s not surprising that the shows with the most devoted, savviest online audiences are the ones that are sometimes on the bubble of network acceptance;

From: ‘So Long, Water Cooler; Hello, Hashtag’ by Jon Caramanica in The New York Times (09-12-2011)

(Source: lifesucksthenyouregenerate)

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    From: ‘So Long, Water Cooler; Hello, Hashtag’ by Jon Caramanica in The New York Times (09-12-2011)
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    ^Me, watching Doomsday^
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